Executive Control Panel
STATUS: AMBERObjective
Launch Premium DAP motion for Ariba with a repeatable commercial + delivery operating model in 6 months.
Critical Path
Commercial Readiness (Quote-to-Cash) → Pilot Proof → Field Enablement → General Availability (GA).
Top 3 Asks
1. Assign SAP Commercial DRI.
2. Approve pilot-only track if SKU slips.
3. Confirm 2 FTE Content/QA.
WalkMe × SAP Ariba — Execution Plan
Strategic execution plan to transition from an embedded offering to a premium DAP-driven motion.
Assignment PDF (Extract)
Executive Summary
Strategic Intent: Because the current embedded offering is not monetizable and cannot support customer-specific flows, we must evolve to a Premium motion. Therefore, we will run a gated 6-month program with commercial and delivery readiness as the critical path.
Key Objectives & Quote-to-Cash Maturity Ladder
| Phase | Target Maturity | Outcome & ARR Target |
|---|---|---|
| M2: Pilot-Only | Manual Path | Manual approvals acceptable; documented steps. (Target: $0k – Pilots) |
| M3: Standardizing | Defined Process | Standard quoting workflow defined + contract template. (Target: $50k Pipeline) |
| M4: Beta | Managed Path | SKU in systems for controlled beta. (Target: $150k Pipeline) |
| M6: Scalable | Optimized | Scalable Q2C with minimal manual steps. Target: $500k Closed ARR (Hypothesis). |
Workstreams (Canonical)
| Workstream | Owner | M6 Deliverable |
|---|---|---|
| Commercial Readiness | Product Lead | Quote-to-Order Workflow & SKU Definition |
| Content Factory & Release Readiness | Content Lead | Operational Release Train (Build -> QA -> Deploy) |
| Pilot Delivery & Customer Success | CS Lead | Pilot Playbook with Entry/Exit Criteria |
| GTM Enablement & Partner Motion | GTM Lead | SI Technical Certification & Field Playbook |
| Insights & Measurement | Analytics Lead | Validated ROI Model & Event Taxonomy |
Executive Snapshot (Deliverable 2)
Ariba DAP Premium Launch | Month 2/3 Status
Foundation phase on track; pilot recruitment in progress; one watch item on sandbox access timing.
Highlights
- Entitlement spec signed off (G1 criterion met) – Unlocks content build; prevents scope ambiguity
- Pilot commercial vehicle approved; first cohort nominated – Enables controlled revenue motion
- Field enablement curriculum complete; Wave 1 in progress – Reps ready to position correctly
- SSOT operational; Core/Steering cadence established – Cross-company alignment working
Risks
- Sandbox access delayed (Tech Ops): AMBER Escalation filed; fallback env on standby
- Pilot cohort quality: AMBER 2 nominees lack exec sponsor. SAP AE follow-up; backup nominees identified
Next Steps (30 Days)
- Resolve sandbox access or activate fallback (Tech Ops Lead, M3 Wk1)
- Complete pilot sponsor sign-offs (Pilot PM, M3 Wk2)
- Content build sprint 2 kickoff (Product Lead, M3 Wk1)
- Instrumentation deployment (MVP) (Analytics Lead, M3 Wk2)
Explicit Asks
- Approve fallback env if sandbox SLA missed (Steering, M3 Wk1)
- Confirm SAP Ariba PM availability (2 hrs/wk) (SAP Sponsor, M3 Wk1)
Context Brief
Context Brief
SAP Ariba facilitates over $3.5 trillion in commerce annually (Source: SAP Ariba Fact Sheet). The focus is on Guided Buying, a consumer-like procurement interface designed for casual buyers.
Program Focus: Commercial & Delivery Readiness
Because the strategic goal is revenue, we prioritize the execution engines:
- Commercial Readiness: Ensuring a seller can quote, contract, and provision Premium DAP without manual intervention.
- Delivery Readiness: Moving from ad-hoc content creation to a managed lifecycle (Intake -> QA -> Release -> Maintain).
SAP Alignment (Execution Focus)
This program’s critical path is commercial readiness: packaging/entitlements, quote-to-cash flow, support routing, and provisioning. In parallel, we will run pilots to validate measurable outcomes (adoption lift, reduced cycle time, reduced support tickets) and to produce referenceable proof points. If SAP commercial approvals slip beyond Month 3, we will activate a pilot-only commercial track to maintain momentum while approvals complete.
Current vs. Future State (Differentiation)
| Aspect | Embedded Offering (Baseline) | Premium DAP Motion (Paid) |
|---|---|---|
| Commercial | Bundled / No Cost | Separate SKU ($50k-$150k ARR) |
| Content Scope | Standardized, pre-built (One-size-fits-all) | Fully customizable + Templates + Cross-App |
| Ownership | Maintained by SAP/WalkMe Product | Owned by Customer CoE (Content Factory) |
| Support Model | Standard SAP Support | Dedicated WalkMe Success & Premier Support |
| Analytics | Limited / None | Full WalkMe Insights (Funnels, Friction) |
Problem Statement & Goals
The Challenge
Because the embedded offering is not monetizable and cannot support customer-specific flows, the premium motion is essential. Therefore, we must package entitlements, analytics, and delivery rigor into a gated 6-month program.
Top User Friction Points
- Commodity code selection
- Non-catalog request workflows
- Approval process navigation
- Supplier discovery and onboarding
Program KPIs (Measurement Plan)
| KPI Name | Definition | Target | Source | Owner |
|---|---|---|---|---|
| Pilot Activation Rate | % of recruited pilots reaching live | >80% | Salesforce | CS Lead |
| Premium Feature Adoption | Avg premium feature usage / user | Significant Increase | WalkMe Insights | Analytics |
| Time-to-Value | Days to first workflow completion | Benchmark (M1) | WalkMe Insights | CS Lead |
| User NPS | Net Promoter Score (End Users) | 70% | Survey | CS Lead |
| Gate Readiness | % criteria met at decision points | 100% | PMO Tracker | Program Lead |
6-Month Execution Plan
Decision Gates
To ensure control, the program is governed by 3 explicit decision gates:
| Gate | Timing | Exit Criteria (Definition of Done) |
|---|---|---|
| Gate 1: Foundation Ready | End M2 | Sandbox environment live; Pilot commercial vehicle approved; Entitlement spec signed off; Core team staffed; SSOT operational; Event taxonomy defined. |
| Gate 2: Pilot Launch Ready | End M4 | Content MVP deployed (QA sign-off); First pilot cohort onboarded; Instrumentation live; Field wave 1 certified; Provisioning SLA validated; Support model active. |
| Gate 3: Scale Decision | End M6 | Pilot data package complete; NPS survey completed; GA readiness checklist green; Commercial model validated; Content finalized; Risk register reviewed. |
Executive Project Timeline (PM View)
Resource Allocation (FTE)
| Role | M1 | M2 | M3 | M4 | M5 | M6 |
|---|---|---|---|---|---|---|
| Program Lead | 1.0 | 1.0 | 1.0 | 1.0 | 1.0 | 1.0 |
| Product Lead | 0.5 | 0.5 | 0.5 | 0.25 | 0.25 | 0.25 |
| Content Builders (x2) | 0.2 | 0.5 | 2.0 | 2.0 | 2.0 | 1.5 |
| Partner Manager | 0.1 | 0.2 | 0.5 | 0.5 | 0.5 | 0.5 |
Operational Playbooks (The “How”)
| Playbook | Components & Controls | Exit Criteria |
|---|---|---|
| Commercial Readiness Workback |
|
“Any SAP AE can quote and provision with standard approvals.” |
| Content Factory |
Lifecycle: Intake -> Prioritize -> Build -> QA -> Pilot -> Release -> Monitor.
Controls: Intake Template, Prioritization Rubric, QA Gates. |
Bi-weekly release train established; QA regression suite passed. |
| Pilot Operating Model |
Entry: ICP fit, sponsor, admin access, measurement consent. Baseline: 2-4 weeks. Exit: Measurable lift + reference approval path. |
Measurable lift + Commercial next step defined. |
| Release Readiness SOP | Calendar monitoring; Regression Test Suite; Patch SLA (e.g., P1 fix < 24h); Kill Switch protocol. | Zero critical defects post-Ariba update; < 5% support spike. |
Timeline (Month-by-Month)
Foundation & Setup
Establishing governance, systems of record, and initial process definitions.
- Day 1 Playbook: Charter sign-off, Kickoff invite, Smartsheet setup (Status/RAID).
- Governance setup (System of Record: Smartsheet).
- Commercial Readiness Workback kicked off (SKU definition, pricing strategy).
- Content Factory process defined (Intake -> Release).
- Pilot Criteria & Playbook v1.
- Gate 0: Foundation Ready.
Design
Structuring the product offering and identifying initial pilot candidates.
- Commercial: Define SKU structure & Entitlements map; Draft legal templates.
- Content: “Content Factory” Build Cycle 1 (First 10 assets).
- GTM: Conduct Installed Base Audit (“Brownfield” analysis).
- Success: Qualify first 5 Pilot candidates against Entry Criteria.
- Gate 1: Pilot Ready.
Build
Validating the commercial flow and launching initial alpha pilots.
- Commercial: Test Quote-to-Order process flow (dry run).
- GTM: Conduct Partner/SI Briefings; Finalize Sales Playbook v1.
- Success: Launch Alpha Pilots (2-3) using Pilot Playbook.
- Content: Establish QA Gates; 25 assets complete.
- Gate 2: Commercial Ready.
Enable
Activating the channel and expanding pilot coverage.
- Commercial: SKU Live in Systems (Provisioning Tested).
- GTM: Execute SI Technical Implementation Training; Sales Training Wave 1.
- Success: Launch Beta Pilots (3-5 customers).
- Content: 40 assets complete.
Scale
Expanding reach to the installed base and localizing content.
- GTM: Launch Brownfield Upsell Campaign; Sales Training Wave 2 (SAP).
- Content: Complete Localization for Tier 1 languages; 50 assets live.
- Gate 3: Scale Ready.
Launch
Full General Availability readiness and program retrospective.
- Program: GA Readiness Review (Commercial + Delivery sign-off).
- Success: 10+ Pilots converted or live in production.
- Content: 60 assets complete; Release train fully operational.
- Review: Conduct Program Retrospective.
Governance: Operating Rhythm
| Cadence | Meeting | Owner | Focus |
|---|---|---|---|
| Weekly | Core Team | Program Manager | Tactical: blockers, dependencies, priorities |
| Bi-Weekly | Steering Committee | VP Sponsors | Strategic: escalations, cross-company alignment, resources |
| Monthly | Executive Review | SVP/C-level | Health check, investment decisions, partnership health |
RACI Matrix (Cross-Company)
| Deliverable / Decision | Program Lead | Product Lead | Content Lead | GTM Lead | CS Lead | SAP Liaison |
|---|---|---|---|---|---|---|
| SKU Definition & Packaging | C | A/R | I | C | I | C |
| Entitlements Mapping | I | A/R | C | C | C | C |
| Quote-to-Cash Workflow | C | A | I | C | I | R |
| Contract Template & Legal | I | A | I | C | I | R |
| Provisioning Runbook | I | A | I | C | R | C |
| Support Routing & Escalation | C | I | I | I | A/R | C |
| Pilot Selection & Intake | C | I | C | C | A/R | C |
| Pilot Success Plan & Baseline | I | I | C | I | A/R | I |
| Content Build + QA Regression | I | C | A/R | I | C | I |
| Release Readiness (Ariba Sync) | A | C | R | I | I | R |
| Field Enablement Assets | C | C | C | A/R | I | C |
| SI Readiness & Certification | C | I | C | A/R | C | C |
| Insights Dashboard & ROI Gov | C | C | I | I | C | A |
RAID Log (Executive View)
Risks (Top 5)
| ID | Risk | L x I | Trigger | Mitigation | Owner | Post-Mit |
|---|---|---|---|---|---|---|
| R1 | Entitlement ambiguity | 15 | No signed spec by M1 end | Entitlement workshop M1W2; spec sign-off as G1 criterion | Product Lead | 3 |
| R2 | Pilot recruitment delay | 12 | <50% cohort nominated by M2W2 | SAP AE co-nomination; exec sponsor outreach; parallel internal/external tracks | GTM Lead + Pilot PM | 2 |
| R3 | Field confusion / cannibalization | 9 | Enablement failures; deal desk escalations | Certification gate before selling; clear positioning guide; deal desk review | Enablement Lead | 2 |
| R4 | Technical provisioning blockers | 15 | Sandbox request >2 weeks unresolved | Pre-agreed escalation path; SLA in charter; fallback WalkMe-hosted env | Tech Ops Lead | 3 |
| R5 | Measurement gaps | 12 | No instrumentation by M3; no data by M4 | MVP instrumentation scope; manual fallback; qualitative proxies | Analytics Lead | 2 |
Assumptions (Top 3)
| ID | Assumption | Confidence | Validation Plan | Owner | Due |
|---|---|---|---|---|---|
| A1 | SAP commercial process can approve new SKU in 90 days. | Medium | Confirm with SAP Liaison by M1W2. | Program Lead | M1W2 |
| A2 | 3-5 existing customers willing to be design partners. | Medium | Pipeline review by M1W4. | CS Lead | M1W4 |
| A3 | 40% adoption lift is achievable (Benchmark). | Medium | Validate via Pilot data by M4. | Analytics Lead | M4 |
Issues (Top 2)
| ID | Issue | Impact | Next Action | Owner | Due | Status |
|---|---|---|---|---|---|---|
| I1 | Commercial DRI not assigned. | High | Escalate to SAP Partnership VP. | Program Lead | M1W1 | Open |
| I2 | Sandbox access unconfirmed. | High | Submit request to SAP IT. | Content Lead | M1W1 | Open |
Dependencies (Top 3)
| ID | Dependency | Needed By | Owning Org | Escalation Path | Status |
|---|---|---|---|---|---|
| D1 | SAP Commercial Approval | Month 3 | SAP Finance | Steering Committee | Pending |
| D2 | Ariba Release Calendar | Month 1 | SAP Product Mgmt | Program Lead | Pending |
| D3 | SI Partner Commitment | Month 2 | SAP Alliances | GTM Lead | Pending |
Panel Presentation Deck (Deliverable 3)
Appendix: How I Used AI in This Assignment
In this assignment, I leveraged AI (Claude/LLM) not to replace strategic thinking, but to accelerate research, simulate stakeholder pushback, and refine operational structures. Here is the specific methodology:
| Leverage Point | Action Taken | Value Add |
|---|---|---|
| Research Synthesis | Rapidly aggregated public SAP Ariba and WalkMe post-acquisition data to construct the “Brownfield” context. | Compressed research time; allowed focus on strategy. |
| Stress Testing (Red Teaming) | Used a “Red Team” persona to critique the initial plan. The AI correctly identified the lack of Order-to-Cash detail. | Identified blind spots before the “panel presentation,” enabling a more robust defense. |
| Operational Structuring | Generated the initial workstream breakdowns and Gantt logic to ensure MECE (Mutually Exclusive, Collectively Exhaustive) coverage. | Ensured no operational gaps (e.g., Localization, QA) were missed in the timeline. |
| Judgment & Override | Human Intervention: I explicitly overrode generic AI suggestions (e.g., “generic sales training”) and replaced them with specific ecosystem mechanics (e.g., “SI Technical Certification” and “Commercial Readiness Workback”). | Applied senior-level judgment to tailor the plan to the specific political reality of the SAP ecosystem. |
Sample Prompts Used
- “Act as a cynical SAP Sales VP. Critique this 6-month plan. Why would you refuse to sell this Premium SKU?”
- “Draft a Commercial Readiness Workback schedule for a new SaaS SKU launch, including Order-to-Cash gates.”
- “Synthesize public SAP Ariba Guided Buying documentation and WalkMe post-acquisition press releases into a ‘Brownfield’ context brief.”
Appendix: Assumptions Log
| Assumption | Confidence | Validation |
|---|---|---|
| “Embedded” = bundled; “Premium” = full paid SKU | High | Confirm with Product |
| SAP can approve new SKU in 60-90 days | Medium | SAP Liaison confirmation |
| M6 Annual Recurring Revenue (ARR) Target of $500K | Low | Finance validation required |
Appendix: Sources
Sources include SAP/WalkMe acquisition news (Sept 2024), SAP Ariba public documentation, WalkMe DAP capability overviews, and IDC ROI studies.