WalkMe × SAP Ariba

WalkMe × SAP Ariba — Execution Plan

Executive Control Panel

STATUS: AMBER

Objective

Launch Premium DAP motion for Ariba with a repeatable commercial + delivery operating model in 6 months.

Critical Path

Commercial Readiness (Quote-to-Cash) → Pilot Proof → Field Enablement → General Availability (GA).

Top 3 Asks

1. Assign SAP Commercial DRI.
2. Approve pilot-only track if SKU slips.
3. Confirm 2 FTE Content/QA.

WalkMe × SAP Ariba — Execution Plan

Strategic execution plan to transition from an embedded offering to a premium DAP-driven motion.

Assignment PDF (Extract)

HOME ASSIGNMENT — Senior Project Manager. Office of the CEO | Cross-Company Programs & SAP Integration Context & Goal WalkMe and SAP Ariba are evolving their partnership from an embedded offering to a premium DAP-driven motion. Your task is to design a 6-month, cross-company execution plan for this shift, specifically focused on Ariba. Your Deliverables 1. 6-Month Program Plan (A. Objectives, B. Workstreams, C. Governance, D. Risks) 2. Executive Snapshot (Month-2/3 status) 3. Panel Presentation Deck (8-10 slides)

Executive Summary

Strategic Intent: Because the current embedded offering is not monetizable and cannot support customer-specific flows, we must evolve to a Premium motion. Therefore, we will run a gated 6-month program with commercial and delivery readiness as the critical path.

Key Objectives & Quote-to-Cash Maturity Ladder

Phase Target Maturity Outcome & ARR Target
M2: Pilot-Only Manual Path Manual approvals acceptable; documented steps. (Target: $0k – Pilots)
M3: Standardizing Defined Process Standard quoting workflow defined + contract template. (Target: $50k Pipeline)
M4: Beta Managed Path SKU in systems for controlled beta. (Target: $150k Pipeline)
M6: Scalable Optimized Scalable Q2C with minimal manual steps. Target: $500k Closed ARR (Hypothesis).

Workstreams (Canonical)

Workstream Owner M6 Deliverable
Commercial Readiness Product Lead Quote-to-Order Workflow & SKU Definition
Content Factory & Release Readiness Content Lead Operational Release Train (Build -> QA -> Deploy)
Pilot Delivery & Customer Success CS Lead Pilot Playbook with Entry/Exit Criteria
GTM Enablement & Partner Motion GTM Lead SI Technical Certification & Field Playbook
Insights & Measurement Analytics Lead Validated ROI Model & Event Taxonomy

Executive Snapshot (Deliverable 2)

Month 2/3 Status Report

Ariba DAP Premium Launch | Month 2/3 Status

STATUS: YELLOW
(Note: Illustrative Data)

Foundation phase on track; pilot recruitment in progress; one watch item on sandbox access timing.

Highlights

  • Entitlement spec signed off (G1 criterion met) – Unlocks content build; prevents scope ambiguity
  • Pilot commercial vehicle approved; first cohort nominated – Enables controlled revenue motion
  • Field enablement curriculum complete; Wave 1 in progress – Reps ready to position correctly
  • SSOT operational; Core/Steering cadence established – Cross-company alignment working

Risks

  • Sandbox access delayed (Tech Ops): AMBER Escalation filed; fallback env on standby
  • Pilot cohort quality: AMBER 2 nominees lack exec sponsor. SAP AE follow-up; backup nominees identified

Next Steps (30 Days)

  • Resolve sandbox access or activate fallback (Tech Ops Lead, M3 Wk1)
  • Complete pilot sponsor sign-offs (Pilot PM, M3 Wk2)
  • Content build sprint 2 kickoff (Product Lead, M3 Wk1)
  • Instrumentation deployment (MVP) (Analytics Lead, M3 Wk2)

Explicit Asks

  • Approve fallback env if sandbox SLA missed (Steering, M3 Wk1)
  • Confirm SAP Ariba PM availability (2 hrs/wk) (SAP Sponsor, M3 Wk1)
Status as of: Month 3, Week 2

Context Brief

Context Brief

SAP Ariba facilitates over $3.5 trillion in commerce annually (Source: SAP Ariba Fact Sheet). The focus is on Guided Buying, a consumer-like procurement interface designed for casual buyers.

Program Focus: Commercial & Delivery Readiness

Because the strategic goal is revenue, we prioritize the execution engines:

  • Commercial Readiness: Ensuring a seller can quote, contract, and provision Premium DAP without manual intervention.
  • Delivery Readiness: Moving from ad-hoc content creation to a managed lifecycle (Intake -> QA -> Release -> Maintain).

SAP Alignment (Execution Focus)

This program’s critical path is commercial readiness: packaging/entitlements, quote-to-cash flow, support routing, and provisioning. In parallel, we will run pilots to validate measurable outcomes (adoption lift, reduced cycle time, reduced support tickets) and to produce referenceable proof points. If SAP commercial approvals slip beyond Month 3, we will activate a pilot-only commercial track to maintain momentum while approvals complete.

Current vs. Future State (Differentiation)

Aspect Embedded Offering (Baseline) Premium DAP Motion (Paid)
Commercial Bundled / No Cost Separate SKU ($50k-$150k ARR)
Content Scope Standardized, pre-built (One-size-fits-all) Fully customizable + Templates + Cross-App
Ownership Maintained by SAP/WalkMe Product Owned by Customer CoE (Content Factory)
Support Model Standard SAP Support Dedicated WalkMe Success & Premier Support
Analytics Limited / None Full WalkMe Insights (Funnels, Friction)

Problem Statement & Goals

The Challenge

Because the embedded offering is not monetizable and cannot support customer-specific flows, the premium motion is essential. Therefore, we must package entitlements, analytics, and delivery rigor into a gated 6-month program.

Top User Friction Points

  1. Commodity code selection
  2. Non-catalog request workflows
  3. Approval process navigation
  4. Supplier discovery and onboarding

Program KPIs (Measurement Plan)

KPI Name Definition Target Source Owner
Pilot Activation Rate % of recruited pilots reaching live >80% Salesforce CS Lead
Premium Feature Adoption Avg premium feature usage / user Significant Increase WalkMe Insights Analytics
Time-to-Value Days to first workflow completion Benchmark (M1) WalkMe Insights CS Lead
User NPS Net Promoter Score (End Users) 70% Survey CS Lead
Gate Readiness % criteria met at decision points 100% PMO Tracker Program Lead

6-Month Execution Plan

Source: 03_6_month_execution_plan.md

Decision Gates

To ensure control, the program is governed by 3 explicit decision gates:

Gate Timing Exit Criteria (Definition of Done)
Gate 1: Foundation Ready End M2 Sandbox environment live; Pilot commercial vehicle approved; Entitlement spec signed off; Core team staffed; SSOT operational; Event taxonomy defined.
Gate 2: Pilot Launch Ready End M4 Content MVP deployed (QA sign-off); First pilot cohort onboarded; Instrumentation live; Field wave 1 certified; Provisioning SLA validated; Support model active.
Gate 3: Scale Decision End M6 Pilot data package complete; NPS survey completed; GA readiness checklist green; Commercial model validated; Content finalized; Risk register reviewed.

Executive Project Timeline (PM View)

Research
Concept
Build
Test
Launch
Scale
MONTH
M1
M2
M3
M4
M5
M6
Gate 0: Foundation
Gate 2: Comm. Ready
Commercial Readiness
Discovery & Audit
Quote-to-Order Workback
SKU Live
Content Factory
Setup & Audit
Build Cycle (Release Train)
Localization
Optimization
Pilot Delivery
Criteria & Playbook
Alpha Pilots
Beta Pilots
Live Prod
GTM & Partner
Base Audit
SI Tech Cert.
Upsell Campaign
Gate 1: Pilot Ready
Gate 3: Scale Ready

Resource Allocation (FTE)

Role M1 M2 M3 M4 M5 M6
Program Lead 1.0 1.0 1.0 1.0 1.0 1.0
Product Lead 0.5 0.5 0.5 0.25 0.25 0.25
Content Builders (x2) 0.2 0.5 2.0 2.0 2.0 1.5
Partner Manager 0.1 0.2 0.5 0.5 0.5 0.5

Operational Playbooks (The “How”)

Playbook Components & Controls Exit Criteria
Commercial Readiness Workback
  • SKU + Packaging ($50-150k pricing band)
  • Entitlements Mapping
  • Quoting Workflow
  • Contracting Template
  • Provisioning/Activation Steps
“Any SAP AE can quote and provision with standard approvals.”
Content Factory Lifecycle: Intake -> Prioritize -> Build -> QA -> Pilot -> Release -> Monitor.
Controls: Intake Template, Prioritization Rubric, QA Gates.
Bi-weekly release train established; QA regression suite passed.
Pilot Operating Model Entry: ICP fit, sponsor, admin access, measurement consent.
Baseline: 2-4 weeks.
Exit: Measurable lift + reference approval path.
Measurable lift + Commercial next step defined.
Release Readiness SOP Calendar monitoring; Regression Test Suite; Patch SLA (e.g., P1 fix < 24h); Kill Switch protocol. Zero critical defects post-Ariba update; < 5% support spike.

Timeline (Month-by-Month)

Foundation & Setup

Establishing governance, systems of record, and initial process definitions.

  • Day 1 Playbook: Charter sign-off, Kickoff invite, Smartsheet setup (Status/RAID).
  • Governance setup (System of Record: Smartsheet).
  • Commercial Readiness Workback kicked off (SKU definition, pricing strategy).
  • Content Factory process defined (Intake -> Release).
  • Pilot Criteria & Playbook v1.
  • Gate 0: Foundation Ready.

Design

Structuring the product offering and identifying initial pilot candidates.

  • Commercial: Define SKU structure & Entitlements map; Draft legal templates.
  • Content: “Content Factory” Build Cycle 1 (First 10 assets).
  • GTM: Conduct Installed Base Audit (“Brownfield” analysis).
  • Success: Qualify first 5 Pilot candidates against Entry Criteria.
  • Gate 1: Pilot Ready.

Build

Validating the commercial flow and launching initial alpha pilots.

  • Commercial: Test Quote-to-Order process flow (dry run).
  • GTM: Conduct Partner/SI Briefings; Finalize Sales Playbook v1.
  • Success: Launch Alpha Pilots (2-3) using Pilot Playbook.
  • Content: Establish QA Gates; 25 assets complete.
  • Gate 2: Commercial Ready.

Enable

Activating the channel and expanding pilot coverage.

  • Commercial: SKU Live in Systems (Provisioning Tested).
  • GTM: Execute SI Technical Implementation Training; Sales Training Wave 1.
  • Success: Launch Beta Pilots (3-5 customers).
  • Content: 40 assets complete.

Scale

Expanding reach to the installed base and localizing content.

  • GTM: Launch Brownfield Upsell Campaign; Sales Training Wave 2 (SAP).
  • Content: Complete Localization for Tier 1 languages; 50 assets live.
  • Gate 3: Scale Ready.

Launch

Full General Availability readiness and program retrospective.

  • Program: GA Readiness Review (Commercial + Delivery sign-off).
  • Success: 10+ Pilots converted or live in production.
  • Content: 60 assets complete; Release train fully operational.
  • Review: Conduct Program Retrospective.

Governance: Operating Rhythm

Cadence Meeting Owner Focus
Weekly Core Team Program Manager Tactical: blockers, dependencies, priorities
Bi-Weekly Steering Committee VP Sponsors Strategic: escalations, cross-company alignment, resources
Monthly Executive Review SVP/C-level Health check, investment decisions, partnership health

RACI Matrix (Cross-Company)

Deliverable / Decision Program Lead Product Lead Content Lead GTM Lead CS Lead SAP Liaison
SKU Definition & Packaging C A/R I C I C
Entitlements Mapping I A/R C C C C
Quote-to-Cash Workflow C A I C I R
Contract Template & Legal I A I C I R
Provisioning Runbook I A I C R C
Support Routing & Escalation C I I I A/R C
Pilot Selection & Intake C I C C A/R C
Pilot Success Plan & Baseline I I C I A/R I
Content Build + QA Regression I C A/R I C I
Release Readiness (Ariba Sync) A C R I I R
Field Enablement Assets C C C A/R I C
SI Readiness & Certification C I C A/R C C
Insights Dashboard & ROI Gov C C I I C A

RAID Log (Executive View)

Risks, Assumptions, Issues, Dependencies

Risks (Top 5)

ID Risk L x I Trigger Mitigation Owner Post-Mit
R1 Entitlement ambiguity 15 No signed spec by M1 end Entitlement workshop M1W2; spec sign-off as G1 criterion Product Lead 3
R2 Pilot recruitment delay 12 <50% cohort nominated by M2W2 SAP AE co-nomination; exec sponsor outreach; parallel internal/external tracks GTM Lead + Pilot PM 2
R3 Field confusion / cannibalization 9 Enablement failures; deal desk escalations Certification gate before selling; clear positioning guide; deal desk review Enablement Lead 2
R4 Technical provisioning blockers 15 Sandbox request >2 weeks unresolved Pre-agreed escalation path; SLA in charter; fallback WalkMe-hosted env Tech Ops Lead 3
R5 Measurement gaps 12 No instrumentation by M3; no data by M4 MVP instrumentation scope; manual fallback; qualitative proxies Analytics Lead 2

Assumptions (Top 3)

ID Assumption Confidence Validation Plan Owner Due
A1 SAP commercial process can approve new SKU in 90 days. Medium Confirm with SAP Liaison by M1W2. Program Lead M1W2
A2 3-5 existing customers willing to be design partners. Medium Pipeline review by M1W4. CS Lead M1W4
A3 40% adoption lift is achievable (Benchmark). Medium Validate via Pilot data by M4. Analytics Lead M4

Issues (Top 2)

ID Issue Impact Next Action Owner Due Status
I1 Commercial DRI not assigned. High Escalate to SAP Partnership VP. Program Lead M1W1 Open
I2 Sandbox access unconfirmed. High Submit request to SAP IT. Content Lead M1W1 Open

Dependencies (Top 3)

ID Dependency Needed By Owning Org Escalation Path Status
D1 SAP Commercial Approval Month 3 SAP Finance Steering Committee Pending
D2 Ariba Release Calendar Month 1 SAP Product Mgmt Program Lead Pending
D3 SI Partner Commitment Month 2 SAP Alliances GTM Lead Pending

Panel Presentation Deck (Deliverable 3)

SLIDE 1: Title
Ariba DAP Premium Launch

6-Month Cross-Company Execution Plan


Senior Project Manager
Office of the CEO | Cross-Company Programs & SAP Integration


[Date]

SLIDE 2: The Problem
SAP Ariba: Scale Meets Complexity

The Opportunity:

  • 4M+ users globally
  • $3.5T+ in commerce annually
  • Guided Buying UX improvements – but enterprise complexity remains

Top User Friction Points:

  1. Commodity code selection
  2. Non-catalog request workflows
  3. Approval process navigation
  4. Supplier discovery and onboarding

The Cost of Friction: Increased support costs, Reduced compliance, Slower time-to-value, User workarounds.

Why WalkMe: Post-acquisition, WalkMe is uniquely positioned to solve adoption at scale – embedded in the SAP ecosystem with deep workflow guidance capabilities.

SLIDE 3: The Strategy
Embedded to Premium: Two-Tier Approach
AspectEmbedded (Free)Premium (Paid)
PricingIncludedSeparate SKU
ContentStandardizedCustom + Templates
AnalyticsNoneFull Insights
AINoWalkMeX capabilities
Cross-AppAriba onlyMulti-application
SupportSelf-serviceDedicated CSM

Logic: Embedded proves value & creates awareness. Premium unlocks full potential & captures revenue.

SLIDE 4: Objectives
Program Objectives
  • O1: Validate Premium DAP value proposition via controlled pilot. (Reduces risk; generates proof)
  • O2: Establish repeatable cross-company operating model. (Enables velocity)
  • O3: Achieve commercial readiness (SKU, quote-to-cash) for launch. (Prerequisite for revenue)
  • O4: Build user confidence through Premium DAP guidance. (Validates fit)
  • O5: Generate sufficient pilot data for Scale decision at M6. (Data-driven gate)
SLIDE 5: Success Metrics
KPIs & Targets
  • Pilot Activation Rate: >80% of recruited pilots reach live deployment.
  • Premium Feature Adoption: Statistically significant increase vs embedded baseline.
  • Time-to-Value: Days to first workflow completion (Benchmark M1).
  • User NPS: 70% (Promoter-majority threshold).
  • Gate Readiness: 100% of criteria met at decision points.
SLIDE 6: Structure
Six Workstreams
  • WS1 Product: Content MVP, Entitlement Spec. (WalkMe)
  • WS2 Commercial: SKU Definition, Field Enablement. (Joint)
  • WS3 Tech Ops: Provisioning, Sandbox Access. (Joint)
  • WS4 Pilot: Recruitment, Execution, Feedback. (Pilot PM)
  • WS5 Analytics: Instrumentation, Dashboards. (Analytics)
  • WS6 Governance: PMO, Cross-company coordination. (Program Mgr)
SLIDE 7: Timeline
6 Months, 3 Phases, 3 Gates

Foundation (M1-M2): Charter, Sandbox, Entitlement Spec -> Gate 1.

Build & Launch (M3-M4): Content MVP, Pilots Live, Field Cert -> Gate 2.

Learn & Decide (M5-M6): Data Collection, NPS, GA Readiness -> Gate 3.

Critical Path: Entitlement -> Sandbox -> Content -> Pilots -> Data.

SLIDE 8: Gates
Gate Criteria Detail
  • Gate 1 (Foundation): Sandbox live, Pilot vehicle approved, Spec signed off.
  • Gate 2 (Pilot Launch): Content MVP QA’d, First cohort signed, Instrumentation live.
  • Gate 3 (Scale): Data package complete, Commercial model validated, GA readiness checklist green.
SLIDE 9: Operating Model
Cross-Company Governance
  • Executive Review (Monthly): Health check, investment decisions.
  • Steering Committee (Bi-weekly): Strategic escalations, alignment.
  • Core Team (Weekly): Tactical blockers, dependencies.

SSOT: Smartsheet (Milestones, RAID, Decisions).

SLIDE 10: Risks
Top Risks & Mitigation
  • R1 Entitlement Ambiguity (15): Workshop M1W2; Spec sign-off gate.
  • R2 Pilot Recruitment Delay (12): SAP AE co-nomination; Exec outreach.
  • R3 Field Confusion (9): Certification gate; Clear positioning.
  • R4 Tech Provisioning (15): Pre-agreed escalation; Fallback env.
  • R5 Measurement Gaps (12): MVP instrumentation scope.
SLIDE 11: Dependencies
Key Dependencies
  • Sandbox Live (W5): From SAP Tech. Critical for Build.
  • Entitlement Spec (W5): From Product. Critical for Scope.
  • Pilot Vehicle (W8): From Legal. Critical for Sign-off.
  • Instrumentation (W8): From Analytics. Critical for Data.
  • Content MVP (W13): From Product. Critical for Pilots.
  • Enablement (W16): From GTM. Critical for Selling.
SLIDE 12: Alignment
SAP Ariba Partnership Model
  • Governance: Joint Steering; Embedded liaison.
  • Commercial: SKU in price list; Co-sell motion.
  • Technical: Sandbox access; Release sync.
  • Content: Ariba SME reviews.
  • Success: Shared accountability.

SAP Gets: Adoption, Reduced Support costs, Revenue share.

SLIDE 13: Asks
Key Asks & Next Steps
  1. Confirm Executive Sponsor (Kickoff)
  2. Assign Commercial Counterpart (M1W2)
  3. Provide Sandbox Access (M1W3)
  4. Identify 5 Pilot Candidates (M2)
  5. Confirm Content Builder Allocation (M1W1)

Next 30 Days: Governance charter, Content audit, SAP discussions, Sandbox, Pilot recruitment.

SLIDE 14: Exec Snapshot
Status: YELLOW (M2/3)

Highlights: Spec signed (G1 met); Pilot vehicle approved; Field enablement Wave 1.

Risks: Sandbox access delayed (Amber); Pilot cohort quality (Amber).

Asks: Approve fallback env; Confirm SAP PM availability.

Next Steps: Resolve sandbox, Sign-off pilots, Sprint 2, Instrumentation.

SLIDE 15: AI Usage
How I Used AI
  • Claude: Multi-agent content production (Workstreams, Risks).
  • ChatGPT: Research synthesis & “Red Team” critique.
  • Gemini: HTML deliverable packaging.

Judgment: Overrode commercial assumptions; prioritized governance; adjusted timeline for reality.

APPENDIX
Assumptions & Resources

Must-Keep Assumptions: Premium offered for other SAP products; Learnings reusable.

Program-Critical Assumptions: Pilot vehicle by M2; Environments available.

Resources: Charter, Tracker, Risk Register, Dashboard.

Appendix: How I Used AI in This Assignment

Force Multiplier Statement

In this assignment, I leveraged AI (Claude/LLM) not to replace strategic thinking, but to accelerate research, simulate stakeholder pushback, and refine operational structures. Here is the specific methodology:

Leverage Point Action Taken Value Add
Research Synthesis Rapidly aggregated public SAP Ariba and WalkMe post-acquisition data to construct the “Brownfield” context. Compressed research time; allowed focus on strategy.
Stress Testing (Red Teaming) Used a “Red Team” persona to critique the initial plan. The AI correctly identified the lack of Order-to-Cash detail. Identified blind spots before the “panel presentation,” enabling a more robust defense.
Operational Structuring Generated the initial workstream breakdowns and Gantt logic to ensure MECE (Mutually Exclusive, Collectively Exhaustive) coverage. Ensured no operational gaps (e.g., Localization, QA) were missed in the timeline.
Judgment & Override Human Intervention: I explicitly overrode generic AI suggestions (e.g., “generic sales training”) and replaced them with specific ecosystem mechanics (e.g., “SI Technical Certification” and “Commercial Readiness Workback”). Applied senior-level judgment to tailor the plan to the specific political reality of the SAP ecosystem.

Sample Prompts Used

  • “Act as a cynical SAP Sales VP. Critique this 6-month plan. Why would you refuse to sell this Premium SKU?”
  • “Draft a Commercial Readiness Workback schedule for a new SaaS SKU launch, including Order-to-Cash gates.”
  • “Synthesize public SAP Ariba Guided Buying documentation and WalkMe post-acquisition press releases into a ‘Brownfield’ context brief.”

Appendix: Assumptions Log

Assumption Confidence Validation
“Embedded” = bundled; “Premium” = full paid SKU High Confirm with Product
SAP can approve new SKU in 60-90 days Medium SAP Liaison confirmation
M6 Annual Recurring Revenue (ARR) Target of $500K Low Finance validation required

Appendix: Sources

Sources include SAP/WalkMe acquisition news (Sept 2024), SAP Ariba public documentation, WalkMe DAP capability overviews, and IDC ROI studies.

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